The email somebody gets the moment they fill in a form on rockoly.com — one per form. It is a confirmation, not an advert: it says we have the request, reads their answers back, and tells them the phone is about to ring. Everything promotional is switched off by default and one click away.
Aim for under 50 characters — that is what a phone shows before it cuts.
The grey line the inbox prints after the subject. Left blank, the client borrows the first words of the email — a wasted second sentence.
What the planner will actually settle — not benefits. It is the one part of the email that should read differently per form.
Rendered by the same code a real send would use. “What you sent us” shows this form’s own questions with sample answers.